“How Design Can Be Integrated Into Business: A case study of
Kyushu Railway Company” Seminar
15 March 2013 / 10.30 - 13.00 / SFX Cinema, 6th Fl., The Emporium /
Free Admission / Limited seats

Find out how creative thinking can help you develop a successful strategy
and business plan in this seminar with acclaimed designer Eiji Mitooka and
Toshihiko Aoyagi, Managing Director and Director General of Railway Operations
Headquarter of Kyushu Railway Company. Once the company was in deficit but
the decision to change its management approach and redesign its trains and
all train-related products and services had revived the business and Kyushu
island’s economy.