The reason behind the bold investment by the Chinese government to steer these industrial cities towards creative-based
economy is the awareness of the situation in which products that carry ‘Made in China’ label do not create the values they
deserve in the global marketplace. A clear example of this is seen in the Chinese footwear industry that registers an
enormous export volume of some 6.9 billion shoes to 200 countries worldwide. However, the Chinese-made shoes are often
stereotyped as inferior products dumped into these markets, leading to imposition of embargoes against Chinese footwear by
many importing nations.

Gearing the country towards creative economy has, therefore, become a key goal of Chinese economic development in the foreseeable future.