Spirits: Creativities from beyond

When fear reigns, the world of good and evil spirits seizes the imagination. What starts as one person’s fear of the unknown spreads to others, and before long, an entire culture shares a common belief in ghosts. To ward off these spirits and control their fear, people develop rituals, one of which is the tradition of storytelling – a tradition that still has the power to spark the creative imagination and generate profits in the world of business.