Free eBook “IF... Defining the future” (Creativities Unfold 2014)

Free eBook “IF... Defining the future” (Creativities Unfold 2014)

“What if…” กับการตั้งคำถามที่สร้างสรรค์และท้าทายความเป็นไปใด้ในอนาคต เพื่อมองหาโอกาสใหม่ๆ ทางธุรกิจ

Download in PDF version
:  Thai / English (Ipad)

or download via the application TCDC Digital Resource for Android and IOS

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CU 2014 “IF… Defining the Future”

No one knows the future, but that does not mean we cannot design it.

“What if…” raises new questions that challenge what is going on today, based on an understanding of what went by in the past – in social, cultural or technological aspects – and open up new possibilities that lead to a better living quality and business opportunity.

Cast your mind back ten years ago when the Internet was still tied to desktop computer. It was questions such as “What if the Internet can be mobile?” that sparked new possibilities and let us now go online via mobile phones from anywhere at any time.

“What If…” is, therefore, used by thinkers and designers as the starting tool to define a hypothesis in order to find solutions and develop products or services that best satisfy user needs. But raising questions without the frame of knowledge is no different than trying to find a needle in a haystack.

Thailand Creative & Design Center (TCDC) has hosted Creativities Unfold (CU) for eight consecutive years. CU 2014, under the theme: “IF… Defining the Future,” sets out to prompt the participants to ask questions sparked by both Thai and international experts through three activities, namely International Symposium, International Workshop, and Creative Business Lab.




This CU 2014 summary book was produced by TCDC for the interested public to download free of charge. TCDC seeks not to make profit from this download, but aims to disseminate knowledge to the Thai society.

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