Today people are starting up businesses by rallying for funding from small investors while micro-manufacturing are gaining ground in a world where niche markets abound. This presents an opportunity to apply craftsmanship and skill to response to the specific taste of the potential customers. In the UK, micro-breweries sprang up during the late 20th century, when many restaurants and pubs began brewing their own beer, each one producing a beer with a distinct flavor that added diversity to their customers’ experience. This led the entrepreneurs to the idea of craft-brewery in the traditional production process. Today craft beer - fine beer that has a distinct flavor and characteristics - has become a new alternative for the consumers in the US beer market that used to be dominated by a few large corporations. Craft beer is a testament to the freedom to manufacture independently. It also reveals the appreciation for the art of living.