The crowdfunding websites - such as Kickstarter, for example - which first appeared in 2009, allow people from all over the world to contribute to a joint investment according to their means in a bid to help make dreams, big or small, come true. The advent of crowdfunding opens up a fresh avenue for doing business. Through funding from small investors who share the faith in the project, finding big investors is no longer the only option. Over 5.1 million people have now jointly invested around US$867 million to support over 51,500 projects that appeal to them -- among them is the Emoji Dick Book by Fred Benenson who has successfully raised US$3,500 from 87 investors for the project to translate, collate and publish Herman Melville's classic Moby Dick in emoji icons. The translation of over 10,000 sentences in the novel into emoji icons book is done collectively by a team of translators through the Amazon’s crowdsourcing website -- the Mechanical Turk.