‘Luffa Lab’ is the project by Brazilian designer Mauricio Affonso, who recently graduated in product design from the Royal College of Art in London. By working together with the luffa growers in Minas Gerais State in Brazil, the project explores new ways to use luffa. Affonso found that luffa fiber is strong, lightweight, highly absorbant, breathable, and antimicrobial and therefore is viable for use in packaging, filter-making; low-cost, biodegradable splints; and acoustic insulator. Luffa fiber can be used to soak up the dye waste from the denim manufacturing industry and prevent contamination in water sources. The combination of handicraft skill, local tradition, design, and technology reflects the insights into the raw material and the environment, which help support the community for further product development and diversification.