This ceramic tableware might be the answer to the question how traditional crafts can survive in the modern world. In 2010 Spanish designer Jaime Hayón, in collaboration with Maruwakaya, a Japanese products design studio, created a new collection for Kutani Choemon, a Japanese porcelain company that was established in 1879. From an outsider’s perspective, Hayón successfully combined the Japanese traditional shaping and decorating techniques with his contemporary motifs. The collection highlights the value of handicrafts in everyday life and how they could convey a sense of humor. Significantly, handicrafts do not mean replicating the same old products from the past, but they mean creating new values as a result of the accumulation of experiences and the ever-changing adaptation through time.