Knowing that the value of denims rise when they are distressed -- used and worn out, showing unique scuff marks from daily use. Resolute, Japan’s denim brand and the Onomichi City collaborate in a project with 270 city dwellers - priests, bakery shop assistant, farmers and nursery school teachers - to take two jeans and wear them alternately every other week throughout 2013. Every weekend these demins are sent to the craftsmen in the nearby Shimane Prefecture, who wash them and accentuate the distressed condition of each pair of jeans - the characteristic scuff marks and loss of color. These jeans will be on sale in March 2014 in the commercial district of Onomichi. The Onomichi Denims Project was initiated with the aim to carry on the denim manufacturing heritage of the Bingo area, which was hailed by all the world-famous brand of denim jean manufacturer. The project also aim to revive the economy of the city through the people’s collaboration in creating authentically distressed denims.