The Value in Preserving the Delight of an Original Idea

  • When: 9 June 2007 | 14:30-16:30
  • Where: Auditorium, TCDC (Free admission)

When creating new ideas for a global market is not a process revolved around mathematics and science any more. Today it’s more than ever about the ability to imagine, inspire and connect to the hearts and minds of an audience.

When creating new ideas for a global market is not a process revolved around mathematics and science any more. Today it’s more than ever about the ability to imagine, inspire and connect to the hearts and minds of an audience.

Johan Persson and Fredrik Magnusson try to achieve that by identifying new ideas and opportunities through observing people’s latent needs and desires and transform them into new ideas and solutions.

For us this ambition means finding ways to preserve the relevance and delight of the original idea from concept generation to the factory output. A process we hope in the end can create something that reflects character and identity, adding values aside from price or features logic. Maybe even something that can bring a smile to the face of a viewer.


About Johan Persson
Johan Persson is the managing director of Hong Kong based Sweden Design Ltd. The company has opened up for operation since 2005 and had an ambition to offer Scandinavian design to the Asian market. Johan also is a frequent lecturer in design management in several leading design education institutes both in Sweden (Konstfack) and Hong Kong (HK Polytechnic University).
www.swedendesign-hk.com
 
 
About Fredrik Magnusson
Fredrik Magnusson, founder & former Creative Director and CEO of Propeller, one of the foremost design agencies in Scandinavia. Propeller is behind many of the recent years’ most renowned projects in the field of industrial design. Fredrik’s references are something of a “Who’s Who” of Swedish design, including such major players as IKEA, Electrolux, GM, Microsoft, Scania, SKF and Volvo.

Over the past 12 years with Propeller, Fredrik has been involved in more than 500 projects for clients from around the world and has won over 20 international awards.

Based on his new role as design strategist, Fredrik will touch on his favorite subjects “commercial creativity” and “Consumer insight vs. Consumer excite”.

Designers, product developers, entrepreneurs, students and the public are invited to sign up for the lecture.
The lecture is conducted in English. Simultaneous translation into Thai is available.
For more information, call 02 664 8448.

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