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DIESEL: Communicating in a BRAVE new world

  • (Lecture)
  • When: 27 June 2009 | 14:00-16:00
  • Where: Auditorium, TCDC

Welcome to the new reality. The only thing viral in marketing circles these days seems to be two words: Budget Cut. Yet, companies are demanding even better results with fewer resources. Turbulent times are supposed to spur more creativity, but how do you do this in an increasingly challenging and changing environment? Why do some brands continually excel at delivering fresh and unique creativity? How do you make use of new technologies to make your brand standout and stay relevant?

By Mr. Federico Tan – Head of Marketing Department, Diesel Pacific Limited

Welcome to the new reality. The only thing viral in marketing circles these days seems to be two words: Budget Cut. Yet, companies are demanding even better results with fewer resources. Turbulent times are supposed to spur more creativity, but how do you do this in an increasingly challenging and changing environment? Why do some brands continually excel at delivering fresh and unique creativity? How do you make use of new technologies to make your brand standout and stay relevant?

Global fashion and lifestyle brand, Diesel, has long been considered the “rebellious” brand in the fashion industry, and has garnered international recognition for its unique eye-catching advertising and distinct approach to marketing. Join us on June 27th to a gain an inside look on how brands encourage creativity within its own organizations, and what it means to be “Only the Brave”.

Free Admission
Reserve your seat at TCDC Information Counter, Tel. 02 664 8448 ext. 213, 214.

Remark:

  1. Advance phone reservation is recommended.
  2. On-site registration opens one hour before the scheduled start time. For those who have made advance reservation, please register to confirm your seat at least 30 minutes before the event starts.
  3. The talk is suitable for fashion designers, fashion and advertising professionals and students. (Open to both TCDC members and the public)
  4. Conducted in English only.

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