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Trend Interpretation Workshop for Fashion Products

  • (Workshop)
  • Where: Auditorium, TCDC

The process of trend interpretation is a combination of art and science. Learn how to develop an applicable story along with a systematic product planning for your brand. Understand the global trend forecasting system and applying it to actual use. The workshop will concentrate on Customer Focus Product Development and design concept by Hierarchical Product Design Strategy with Concept Synchronization.


By: Pradit Ratanawijitrasilp, Executive Director of Thailand Institute of Fashion Research
Asst. Prof. Patcha Utidwanakul, Faculty of Fine and Applied Arts, Chulalongkorn University
Acharawan Na Songkhla, Faculty of Home Economics Technology, Rajamangala University of Technology Phra Nakhon
Sumontip Wichaidit, Head of Color and Material Research

Too many types of customers, too many fashion trends to follow, and too many competitors to compete with. These are the facts of the fashion industry today. The biggest companies keep on improving with all the hit trends they offer to their target customers. Offering the right product with the right trend is the key to success.

The process of trend interpretation is a combination of art and science. Learn how to develop an applicable story along with a systematic product planning for your brand. Understand the global trend forecasting system and applying it to actual use. The workshop will concentrate on Customer Focus Product Development and design concept by Hierarchical Product Design Strategy with Concept Synchronization.

Outline
Discern trends information analysis methodologies, trend synthesis, requirement identification and learning specification development. Understand how to use analytical results in development process and product design. Focus on fulfilling specific needs of target groups and brand positioning.

Workshop fee: 2,000 THB per person
TCDC Member Discount (valid membership only):
– Premium members – 10% discount
– Premium members (Corporate) – 15% discount
– Silver and Platinum members – 20% discount
inFASH Member Discount: 15%

Remark:

  1. For more information and reservation, please contact Mr. Jeerawat Tangjaipian, Thailand Institute of Fashion Research, Tel. 0 2286 9600, 080 5533241
  2. Conducted in THAI ONLY.
  3. Limited to 30 participants/3 days (12 hours). The talk is suitable for designers, entrepreneurs and merchandisers (Open to both TCDC members and the public).
  4. Parking fee is subject to The Emporium’s terms and conditions.  TCDC will provide free 2-hour parking coupon for attendees.
  5. Information is subject to change without prior notice.

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