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Audio-Visual Project “Objectified and Helvetica Screenings”

  • (Audio-Visual Project)
  • When: 25 November 2010 | 15:30-20:30
  • Where: SFX Cinema, The Emporium

On the occasion of our 5th anniversary, TCDC invites you to attend private screenings of two inspiring, thought-provoking films that will open up the new dimension of creativity and design. Objectified and Helvetica tell the stories and perspectives of renowned thinkers and designers like you have never seen before—from the crystallisation of ideas to the production of creative works that have great impact on consumer behaviour and attitudes.

On the occasion of our 5th anniversary, TCDC invites you to attend private screenings of two inspiring, thought-provoking films that will open up the new dimension of creativity and design. Objectified and Helvetica tell the stories and perspectives of renowned thinkers and designers like you have never seen before—from the crystallisation of ideas to the production of creative works that have great impact on consumer behaviour and attitudes.

Take behind-the-scene looks at industrial design, the influence of world famous designers, and the everyday objects that dominate our lives with Objectified, followed by Helvetica, an independent film about typography, graphic design and global visual culture. The screenings will take place on November 25, 2010 at SFX Cinema, The Emporium.

Objectified
Focusing on phenomena little appreciated outside design circles, Objectified is all about industrial design and the creativity at work behind everything from toothbrushes to tech gadgets.

The second part of a three-film “design trilogy” by Gary Hustwit, Objectified is about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

www.objectifiedfilm.com

Helvetica
A feature-length independent film about typography, graphic design and global visual culture, Helvetica looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.


Helvetica Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium.

Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.

Helvetica had its World Premiere at the South by Southwest Film Festival in March 2007. The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries. It received its television premiere on BBC1 in November 2007, and will be broadcast on PBS as part of the Emmy award-winning series Independent Lens in fall 2008. The film was nominated for a 2008 Independent Spirit Award in the “Truer Than Fiction” category, and was shortlisted for the Design Museum London’s “Designs of the Year” Award. An excerpt of the film was included in an exhibition at the Museum of Modern Art in New York.

About the Typeface
www.helveticafilm.com

Schedule
15.30 – 16.30 น.    Register for Objectified at SFX Cinema, The Emporium
17.00 – 18.30 น.    Screening of Objectified
17.30 – 18.30 น.    Register for Helvetica at SFX Cinema, The Emporium
19.00 – 20.30 น.    Screening of Helvetica

Reservation
Please reserve your seat at TCDC Information Counter, tel. 02-664-8448 ext. 213, 214, Tuesday – Sunday, 10.30 – 21.00.

Remark:
1. Advance phone reservation is recommended.
2. On-site registration opens one hour before the scheduled start time. For those who have made advance reservation, please register to confirm your seat at least 30 minutes before the event starts.
3. Registration for both films can be made at the registration for Objectified.
4. Advance reservation is considered cancelled for those who arrive after the registration hours.
5. The films will be screened in English with Thai subtitle.

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