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“DigiPlay: Thai-UK Digital Festival”

  • (Lecture)
  • When: 26 March 2011 | 16:00-16:45
  • Where: Auditorium, TCDC

Meet two British experts of UK video games and animation industry: Toby Barnes and Hugo Sands.

Meet two British experts of UK video games and animation industry: Toby Barnes and Hugo Sands.

“A Digital Future” By Toby Barnes
The age of digitality is coming, where all entrepreneurs can reach online markets directly and hi-speed competitions will challenge the global creators and suppliers. Toby Bames, the Managing Director of Mudlark – a game company that distributes games across all platforms such as online, offline, real time and simulations, will inform you the upcoming trends which may help your company survive in the digital future.

Toby has a long history within the digital media industry working in a variety of roles through publishing, publication and development. He has worked for a number of key industry organizations such as Emap, Virgin, MTV Networks, and Two Way TV Games. As a founding member of Virgin Media’s Interactive Division he also launched Europe’s first commercial interactive TV service.

At MTV he was responsible for interactive content across mobile, broadband and narrowband for MTV multiple European channels. Launching MTV2, Toby won a large collection of awards including a D&AD Pencil, BAFTA, and Promax for his work online and onscreen. (Read more)

After a brief stint on the Pacific Rim, as surfer, film maker, consultant and beach-bum Toby returned to the UK and his new base, the Midlands. Here he has worked with a number of digital media companies, and after working as Executive Producer at EM Media, the regional screen agency in the Midlands, Toby created a digital media and videogame industry called Pixel-Lab.

In 2008 Toby set up Mudlark. The company became obsessed with making life playable.  He is currently developing Chromaroma, a social game that gives you the power to play using your mass transit system. Chromaroma lets you play the city of London as you travel using your Oyster Card. It tells you stories, gives you points and visualizes your movements on an interactive map of London. He also has exciting plans to extend the visual realism of the game to other cities across the world such as Tokyo, Paris and Moscow.

As well as being the executive producer on Such Tweet Sorrow (a cross media performance of Romeo & Juliet, in partnership with Channel 4 and the Royal Shakespeare Company) he has also recently completed a number of high profile consulting projects.

“Harnessing global talents – the story of Passion Pictures” By Hugo Sands
Hugo Sands is MD and Head of Production at Passion Pictures, one of Europe’s leading production companies. He has worked there since 1991 leading a team producing multi-award winning animation for commercials, music videos, short films and cinematics for computer games.

Most recently Passion Pictures won an Oscar for the short film ‘The Lost Thing’, and they are perhaps best known internationally for having produced the music videos for the animated band, Gorillaz.

They have been responsible for producing more than a thousand commercials and in the UK are well-known for a series for insurance company, Compare the Market, featuring a meerkat called Alexandr Orlov who instantly became an iconic and famous character attracting a huge following on Facebook and resulting in a spin-off ‘autobiography’ pre-Christmas No.1 best-selling book.

For Harmonix, the publishers of the videogame, Rockband, Passion produced a series of cinematics including animation for the Beatles edition, described by Rolling Stone magazine as ‘insanely cool’, as well as films announcing the game American McGhee’s Alice.

Passion Pictures also have an Oscar-winning documentary division and a recently formed live-action commercials arm. Their main studio is in London with offices in Melbourne, Paris and New York

This lecture is organised as a part of “DigiPlay: Thai-UK Digital Festival” lecture series. Please find more information in the following schedule.

25 March 2011
19.00“Capitalising on great ideas – from Games Workshop to Tomb RaiderBy Ian Livingstone
26 March 2011
14.00 – 18.00Graphic works by 30 up and coming Thai designers
14.00 – 15.15A Digital Future” by Toby Barnes
15.30 – 16.45Harnessing Global Talents – the Story of Passion Pictures” By Hugo Sands
27 March 2011
14.00 – 18.00Graphic works by 30 up and coming Thai designers
2 April 2011
14.00 – 16.00“The evolution of tokyoplastic; creative success in a commercial world” By Sam Lanyon Jones

1. Advance phone reservation is recommended.
2. On-site registration opens one hour before the scheduled start time. For those who have made advance reservation, please register to confirm your seat at least 30 minutes before the event starts.
3. The lecture will be conducted in English with Thai translation via headphone.

Free Admission
For more information, please contact TCDC Information Counter. Tel. 02 664 8448
ext. 213, 214.


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