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“The building process toward a new design city”

  • (Lecture)
  • When: 14 June 2011 | 14:00-16:00
  • Where: Auditorium, TCDC

In order to redesign a city, it is important to broaden the concept of design as much as possible and emphasise innovation that starts from our society’s needs.

“All people are in fact designers, because we all create something.” Paola Zini

In order to redesign a city, it is important to broaden the concept of design as much as possible and emphasise innovation that starts from our society’s needs. Design is not just about styling, it is vital to focus on design as a process that can be applied to products, communication, public policy, education as well as services.

Turin won the World Design Capital Award in 2008, launched by ICSID (The International Council of Societies of Industrial Design). This reward was given to the cities which have made design a means of transforming and improving their own urban environment economically, socially and culturally.

In collaboration with the Italian Embassy of Thailand, TCDC organizes the seminar “The building process toward a new design city” by Paola Zini, the director of the Torino 2008 World Design Capital Organizing Committee.

About Paola Zini
Paola Zini is a strategic consultant on design projects for public and private companies. From 2006 to 2009, she was the Director of the Torino 2008 World Design Capital Organizing Committee. The International Council of Societies of Industrial Design award was given to Turin as a city where design is a key factor for cultural, social and economic development. From 2000 to 2006 she was also responsible for the municipality strategic plan for both business and educational area of Turin, which strongly influenced the city’s identity.

Free Admission

Please reserve your seat at TCDC Information Counter, Tel. 02 664 8448 ext. 213, 214.

Remark:
1. Advance phone reservation is recommended. 

2. On-site registration opens one hour before the scheduled start time.  For those who have made advance reservation, please register to confirm your seat at least 30 minutes before the event starts.

3. The lecture will be conducted in English with Thai translation via headphone.

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