The success of “JR Kyushu” is a striking case study not only of the advancement of technology and effective management, but also of a winning combination of “Kyushu’s elements”, “business acumen” and “design process”.
While Thailand is embarking upon a transport system reform with a view to equipping the railway system, which costs less in terms of fuel consumption, with “high speed” in order to ensure the economic growth and welfare of its citizens, Japan is already at the top of its development in railways, which extend a valuable service from main cities and local areas.
Kyushu is one of the areas where quality and new travel experience has boosted the island’s economy and local incomes. Kyushu Railway Company (JR Kyushu) selected designer Eiji Mitooka to fulfill what was missing in bus service and air travel. That was to be more than a mean of transport and make a superb and joyful journey. Mitooka’s user-centered philosophy focused on the user’s convenience, and also captured the local identity through the use of local materials. His work for JR Kyushu company for over 25 years will be showcased in this exhibition, including the exterior and interior of 29 trains, the development of railway stations, property projects, public relations media, etc.
The success of “JR Kyushu” is a striking case study not only of the advancement of technology and effective management, but also of a winning combination of “Kyushu’s elements”, “business acumen” and “design process”. The principle was applied to every aspect of the rail services and the company became Japan’s biggest provider of sightseeing railway operations. It also involved the local community in the development of train, helped boost local businesses both in agricultural and tourism sectors, and generated income which allowed more local development and better visiting experience.
“Designing a Happy Journey: Reviving Kyushu through creativity” is a collaboration between Kyushu Railway Company (JR Kyushu) and Thailand Creative & Design Center (TCDC), in association with Don Design Associates (DDA) with support from Japan External Trade Organization (JETRO, Bangkok). This exhibition from Japan has been retitled from “Eiji Mitooka Happy Railway Design Exhibition”, with rearranged content.
For more information, please contact TCDC Information Counter, tel. 02 664 8448 ext. 213, 214.
|You can also watch the exhibition documentary
“Happy Railway…To Siam, the Land of Smile by Eiji Mitooka”
Explore how Eiji Mitooka, founder of Don Design Associates, applied his design philosophy to every aspect of the rail services and revived the business of Kyushu Railway Company (JR Kyushu), whose success is a good case study for the development of Thai railway system.
Today – 31 May 2013, 10.30 – 21.00 at Living Wallpaper. Free admission.