Tim Arrowsmith will present how “brands” can differentiate themselves and use STORYTELLING in all aspects of their communications.
Tim Arrowsmith will present how “brands” can differentiate themselves and use STORYTELLING in all aspects of their communications. The focus is on what STORYTELLING means for the entire process of design – how to find the ‘Big Idea’, how to communicate it, how it drives the future of the brand and how STORYTELLING can support marketing and advertising. The program will touch also on the important aspects of ‘cultural’ brands – how brands are finding their own unique voice through STORYTELLING. Highlights are latest international case study, with special commentary on the use of materials.
|13:00 – 13:30||Registration|
|13:30 – 14:15||Material Updates: Story behind the “Best in Show”
By Dr. Dararat Mekkriengkrai
Material Researcher, Material ConneXion® Bangkok, TCDC
Conducted in Thai
|14:15 – 15:00||Success Stories: Advanced Material Solutions
By Yada Mahamongkol
Business Development Manager, Material ConneXion® Bangkok, TCDC
Conducted in Thai
|15:00 – 16:30||Storytelling in Design & Branding
By Tim Arrowsmith
Creative Director, Blue Marlin Asia
Conducted in English
|16:30 – 17:00||Question & Answer
Conducted in Thai & English
About Tim Arrowsmith
Tim Arrowsmith was appointed Blue Marlin’s Creative Director ( Asia ) during 2006, coming from a similar role at Interbrand Australia with more than 15 years in the industry. Tim now heads up a multi-cultural team of talented local and international designers based in Bangkok . He is the creative lead on all branding programs, responsible for design direction and delivery in Asia . He is also joint managing partner with Patrick Ashe. Tim has been repositioning Thailand ’s leading supermarket brand, Tesco Lotus – from strategy, through to brand identity design, store environments, and point of sale. Tim is also working with FMCG and corporate clients across Asia , including Pernod Ricard, Sara Lee, Mead Johnson, Beverage Partners Worldwide, Colgate Palmolive and O sotspa.
For more information and RSVP, please call 02-6648448 ext. 213, 214